The King Of Brooklyn Mortgages
by beehive on Jul.29, 2010, under Economy Fail Watch, Trickle Down Ethics
There are very few things in life that our fiancee told us that we’re not allowed to do. One such specified no-no is that we should not have our face plastered on the side of a building on some big, ugly billboard while wearing a crown.


Though we’ve seen this billboard a solid 500-plus times over the past year or so, it wasn’t until we cropped the photo that we read what the billboard was actually for — a discount mortgage broker.
While we have no idea of how great of a business Power Express might be, the mere reference to it being a “discount mortgage supermarket,” the location of the business (in a residential building in the middle of a residential block), combined with the written content of the billboard, along with the image of a dude looking like a turd-head while wearing a crown and being the face of the company/billboard gives us the feeling that people should think twice about what they’re getting into by taking out a mortgage with this company.
But hey, it might only be our gut instinct making a bad call in thinking that a tried and true old school loan shark whose office is the back of a smoke filled pool hall is a better place to get mortgage than this place is.